This cinematic desert scene was created to showcase a high-fidelity 3D model of a Sony camera, demonstrating both real-time performance and visual quality at film-level standards. The project combines hard-surface modeling, procedural environment generation, and advanced look development into a cohesive, visually striking showcase.

Hard-Surface Modeling & Asset Optimization
- Modeled a high-detail Sony camera with accurate proportions and component fidelity.
- Implemented a dynamic LOD system: the camera can transition seamlessly from low-poly real-time to cinematic level quality.

Procedural Environment Creation
- Entire desert landscape, including dunes, pyramids, and rock formations, was generated procedurally, using a node-based workflow.
- Leveraged layered procedural noise patterns and erosion techniques to simulate natural terrain and wind-sculpted sand.

Materials & Look Development
- Created PBR materials using Substance tools for realism and consistency across lighting conditions.
- Focused on surface detail, sand displacement, and material layering to enhance realism.
- Developed a modular lighting setup and cinematic composition to frame the product hero asset in both wide shots and close-ups.

This project was an exploration in procedural world-building and a test-bed for flexible, real-time-ready visual pipelines, bridging the gap between asset quality and performance optimization.